XLR8 Communications has successfully managed the 2nd Capital Introduction Event for its client Peregrine Prime. The conference took place at the gracious Mount Nelson Hotel in Cape Town on 17 November 2009 and was attended by some 90 investors, hedge fund managers and media.
The highly anticipated French custom jewellery brand AGATHA has finally opened in South Africa!
The chic, celebrity-packed launch event was held at Hazeldene Hall, Johannesburg in September and featured the stylish Tasha Baxter and Nico Panagio. The AGATHA range of accessories was introduced to the South African media for the first time. Guests were blown away and were overheard using words like “fresh, cool, hot, inspiring, sensual and thrilling” to describe the jewellery on display.
Several senior AGATHA executives flew in from Paris for the launch. Félicie Cherrier, AGATHA’s export manager said that “Agatha is about a large distribution network. It is a brand known throughout the world, with 300 stores worldwide, more than 100 in France, and the other 200 in markets all over the world, such as Spain, Canada, Turkey, England, China, Dubai, Japan, Korea. For two years, Agatha has been expanding to new markets: Saudi Arabia, Russia, Central Europe, and, now, of course, South Africa”.
The brand will be managed in South Africa by FMF (Free Minds of Fashion) and Eric van Tichelin, FMF’s Managing Director explained his company’s confidence in the market. He said he had been persuaded to invest in this country by “the many wonderful people I happened to meet and make friends with; the beauty and the diversity of the country overwhelmed me as I travelled around and last but not least the economic performance and the potential for growth in the future, in which I so strongly believe”.
“We noticed that the retail sector is growing fast” he continued, “with a big demand from the consumers for international brands. Given the worldwide reputation of French brands in the field of fashion, it was apparent that introducing some of these retail brands to the South African market could be a successful business”.
Patrick Dedryver, FMF’s Marketing Director announced that the first AGATHA store would open on September 12, 2008 in the Brooklyn Mall. The next would be in Canal Walk, Cape Town in mid-November 2008 and the third in Melrose Arch, Johannesburg in March 2009. The rest of the roll-out plan would be announced in due course.
It was announced last month that French jewellery chain, AGATHA, will be opening some 20 stores in South Africa.
Further to this announcement, it can now be confirmed that the first store will open in the Brooklyn Mall, Pretoria on September 15, 2008 and the second in Canal Walk, Cape Town on November 1, 2008.
Details of the AGATHA brand and its product ranges can be viewed on the website www.agathaiscoming.co.za
The website also presents fashionistas with an opportunity to play the AGATHA GAME. Winners will receive gift vouchers worth R500 each, discounts and many special offers. The first 30 correct entries and their partners will be invited to the exclusive “by invitation only” AGATHA launch scheduled for September 11, 2008.
This chic, celebrity packed event will held at Hazeldene Hall, Johannesburg and will feature the stylish Tasha Baxter and Nico Panagio. The AGATHA range of accessories will be introduced to the South African media for the first time.
Several senior AGATHA executives will fly in from Paris and will be available for one-on-one interviews.
It has been announced in Johannesburg that leading French jewellery chain, AGATHA, is to launch the brand in South Africa.
Founded in 1974, AGATHA grew from a Parisian design store to a worldwide fashion jewellery company with over 300 retail outlets worldwide.
The introduction of the brand into South Africa is expected to be widely welcomed. “We believe the timing is perfect. We have a world-class product and will be targeting the discerning client who insists on quality and style” said Laurent Nebot, the CEO of AGATHA.
“AGATHA has always shown an uncompromising commitment to quality and will, as usual, strive to be a leader and pace-setter in its field,” he continued. “We have been impressed by the sophistication of the South African consumer and there is every reason to believe that AGATHA will add considerable value to this market”.
Nebot said “we are currently negotiating floor-space in several major malls and will be making details known shortly. The first store is scheduled to open in September.”
AGATHA is the leading European jewellery brand and its chic, stylish collections have made an immediate impression on women worldwide.
The brand is young; it is trendy and most of all, it is fresh and unique. It is certain to cause a flurry of excitement amongst South African women who want glamour, style and innovative jewellery at affordable prices.
A unique aspect of the campaign will be the on-line competition where potential customers will stand a chance of being invited to the celebrity-packed launch party on 11 September. Further details of the “AGATHA Game” will be announced shortly, but in the meantime, “save the date!”