BRENT CHALMERS: Director

1997 – to date Director: XLR8 Communications

Having had the experience of being both a major sponsor and sports administrator, Brent opened his own business as a sustainability consultant to many of South Africa’s leading corporations and sports bodies.

1997 - to date Executive Chairman - Worldwide Communications Ltd

After leaving the PGA Tour, he became the South African representative of Worldwide Communication Limited. This is a television communication company based in Geneva, with representation in Boston, London and Johannesburg.

1992-1996 Commissioner - PGA Tour of South Africa

As chief executive of professional golf in South Africa, was responsible for one of sport’s most remarkable turn-around success stories. Took professional golf from bankruptcy and administrative chaos to one of the world’s leading five Tours in a period of three years.

He was a founding member of the PGA Tours International Federation and served on the World Golf Village Advisory Board, was a Founding Member of the President’s Cup Committee, the British Open Championship Committee, the Sony World Rankings Board and several other international bodies.

1989-1992 Chief Manager: Group Communications and Marketing - First National Bank

Was appointed as head of the bank’s sponsorships, internal and external communications, marketing, image and public relations. Finalised the transition from Barclays Bank to First National Bank when Barclays disinvested from South Africa.

1986-1989 Director Operations - South Africa Foundation

Managed and facilitated the formulation of coherent, representative foreign policies and strategies for the South African business community in the most severe period of political, economic and cultural isolation.

1979-1986 Commanding Officer - Transvaal Horse Artillery

Served this regiment from 1973 – 1986. In 1979 (aged 25) became the youngest commanding officer in the SA Defence Force. The Regiment was comprised of 800 troops with equipment worth in excess of R600 million.

Involved in active service in Angola on four separate occasions. In 1985, the THA under his command received the highest evaluation of any unit in the history of the Army Battle School, Lohatla.

Awarded the Southern Cross Medal, John Chard Medal, Chief of SADF Commendation Medal and the Pro Patria Medal with Cunene Clasp. He retired with the rank of Lieutenant Colonel aged 32.