It has been announced in Johannesburg that leading French jewellery chain, AGATHA, is to launch the brand in South Africa.
Founded in 1974, AGATHA grew from a Parisian design store to a worldwide fashion jewellery company with over 300 retail outlets worldwide.
The introduction of the brand into South Africa is expected to be widely welcomed. “We believe the timing is perfect. We have a world-class product and will be targeting the discerning client who insists on quality and style” said Laurent Nebot, the CEO of AGATHA.
“AGATHA has always shown an uncompromising commitment to quality and will, as usual, strive to be a leader and pace-setter in its field,” he continued. “We have been impressed by the sophistication of the South African consumer and there is every reason to believe that AGATHA will add considerable value to this market”.
Nebot said “we are currently negotiating floor-space in several major malls and will be making details known shortly. The first store is scheduled to open in September.”
AGATHA is the leading European jewellery brand and its chic, stylish collections have made an immediate impression on women worldwide.
The brand is young; it is trendy and most of all, it is fresh and unique. It is certain to cause a flurry of excitement amongst South African women who want glamour, style and innovative jewellery at affordable prices.
A unique aspect of the campaign will be the on-line competition where potential customers will stand a chance of being invited to the celebrity-packed launch party on 11 September. Further details of the “AGATHA Game” will be announced shortly, but in the meantime, “save the date!”